Terms of Service

1. The Service

MetaAdGuys builds, launches, and manages Meta (Facebook and Instagram) advertising for clients. The exact scope is set out in your proposal, order form, or other written agreement.

We offer two distinct services. The service named in your written agreement determines your scope and billing:

• Lead generation: ongoing management is $299 per month, charged monthly in advance from the date you subscribe. It includes the agreed ad creatives, landing page, conversion tracking, campaign build and ongoing management. There is no setup fee and no lock-in contract; you may cancel at any time, effective at the end of the paid month. It does not include Meta ad spend.
• Limited $299 promotion: where your written agreement identifies this promotion, the usual $499 setup fee is waived, management is $299 per month, and the separate lead guarantee in clause 5A applies instead of the standard ten-lead billing trigger.
• Ecommerce: advertising management for online stores at $499/month, billed monthly. This includes agreed ad creative production and refreshes, ROAS-focused campaign management, optimisation, tracking support, and sales and ROAS reporting. The qualified-lead billing trigger in clause 5 does not apply to ecommerce. We do not promise a number of orders, sales, revenue, or a particular return on ad spend.

Work outside the agreed scope, including additional campaigns, locations, offers, landing pages, or creative work beyond the agreed ecommerce inclusion and refresh scope, is provided only after its scope and price are agreed in writing.

2. Meta advertising spend

You fund advertising directly through your own Meta ad account. Meta ad spend is separate from every amount paid to us, and we do not mark it up or include it in the launch or management fees. For the lead generation offer, you must maintain the written daily budget agreed before launch. That budget will be at least $30 per day and may be up to $50 per day where agreed for your campaign.

3. Billing and cancellation

• Lead generation management fee: the first $299 monthly charge is made when you subscribe. There is no setup or launch fee. By subscribing you authorise us to charge the payment method you provide monthly in advance until cancellation takes effect.
• If you cancel the lead generation service before the tenth qualified lead is delivered and recorded, no monthly management fee becomes payable. The launch fee remains payable for production already performed, subject always to your rights under the Australian Consumer Law.
• Limited $299 promotion billing: the usual $499 setup fee is A$0 and the $299 management fee is billed monthly in advance from the start date in your written agreement. That rate remains available while the same service remains continuously active. If you cancel and later restart, the price available at that time may apply. The refund and free-management remedy in clause 5A applies to the first management fee when its conditions are met.
• Once monthly management has begun, either party may cancel in writing. Cancellation takes effect at the end of the current monthly billing period and stops later management charges. There is no cancellation fee.
• Ecommerce billing: $499/monthis charged monthly in advance from the start date stated in the ecommerce client's written agreement. It is not subject to the lead generation billing trigger in clause 5.

4. Our obligations

We commit to:

• Complete the agreed launch work after receiving the required access, assets, approvals, and campaign information from you.
• Manage campaigns actively, including monitoring performance, making optimisations, and communicating material changes to you.
• Deliver ad creatives for your review and approval before publishing, and incorporate one round of revisions per creative at no extra charge.
• Notify you promptly if your campaigns are suspended, restricted, or underperforming against agreed targets.
• Provide access to performance reporting on request and through our client portal.
• Return full control of your Meta ad account and any shared assets to you upon cancellation or termination, without delay.

5. Ten-qualified-lead billing trigger (standard lead generation only)

This clause applies only to the standard lead generation service. It does not apply to ecommerce or the limited $299 promotion described in clause 5A.

We make no promise about the number of leads a campaign will produce, and no part of the fee is contingent on a lead count. There is no promised date or timeframe for reaching any number.

A qualified lead must satisfy every one of the following objective criteria:

• Requested the advertised service.
• Is located within the agreed service area.
• Provided valid contact information.
• Is not obvious spam, a test or a duplicate.
• Meets any job-type or customer criteria agreed before launch.

Valid contact information means information that appears usable for a genuine follow-up attempt. A malformed, obviously false, disconnected, or provider-confirmed invalid contact may be excluded. A lead is not disqualified merely because the person does not answer or reply.

The lead does not have to do any of the following to qualify:

• Answer every follow-up call.
• Accept a quote.
• Book a job.
• Purchase from the client.

These later sales outcomes depend on your pricing, availability, follow-up, quoting, and sales process.

A lead is delivered and recordedwhen its details are made available to you in the agreed lead channel and it appears in MetaAdGuys' reporting or client portal. Delivery does not depend on when you open, call, or respond to the lead. The same person or substantially the same contact details for the same enquiry counts once during the initial ten-lead cycle. A genuinely separate job enquiry may count if the distinction is documented.

Before launch, the parties must record in writing the advertised service, service area, and any job-type or customer criteria used to assess leads. A disputed lead will be assessed against those recorded criteria and the campaign and contact records, not either party's subjective opinion of lead quality.

If you materially change the advertised service, service area, or qualification criteria after launch, any reset of the initial ten-lead count must be agreed in writing and applies prospectively from the agreed relaunch date. Leads already counted are not retrospectively reclassified.

5A. Limited $299 promotion: 30-day lead guarantee

This clause applies only where your written agreement identifies the limited $299 promotion and its 30-day, 10-lead guarantee. It does not apply to ecommerce or the standard lead generation offer in clause 5.

The guarantee period begins when your campaign is live, the access and assets reasonably required to perform the Service have been supplied, and the agreed Meta ad spend is active. If we deliver and record fewer than 10 qualified leads during the first 30 active days, we will:

• refund the first A$299 management fee; and
• continue managing and optimising the campaign at no management charge until qualified lead number 10 is delivered and recorded.

The objective qualified-lead definition and delivery rules in clause 5 apply to this guarantee, using a target of 10 leads. The campaign conditions in clause 6 also apply. A campaign pause, missing access or assets, payment failure, Meta restriction, or other event preventing performance pauses the guarantee period until the issue is remedied.

Meta ad spend remains payable directly to Meta during the guarantee period and any free-management period. It is not part of the management-fee refund. This guarantee concerns qualifying lead volume only; it does not guarantee quotes, bookings, jobs, sales, revenue, profit, or return on ad spend.

6. Campaign conditions for lead-generation offers

To let us build, launch, and manage the campaign while the standard-offer qualified-lead count is below ten, during the limited promotion guarantee period, or during its free-management remedy, you must:

• Maintain the daily Meta ad spend agreed under clause 2 and a valid payment method in the Meta ad account.
• Make the first genuine contact attempt for each lead within one business day of delivery.
• Provide requested approvals or consolidated feedback within two business days.
• Supply and maintain the access, assets, offer information, permissions, and account settings reasonably required for us to perform the Service.
• Allow the campaign to run without pausing, editing, replacing, or otherwise interfering with our work unless we agree to the change in writing.

If you do not meet one of these conditions, or if a Meta policy action, account restriction, payment failure, or other event outside our reasonable control prevents performance, we may pause the affected work and the lead count until the issue is remedied. We will tell you what needs to be remedied and resume the affected work within a reasonable time after it is fixed. A condition breach, pause, delay, or external event does not itself trigger the $299 monthly fee. Only delivery and recording of the tenth qualified lead under clause 5 can trigger that fee for the standard offer. For the limited $299 promotion, the affected time does not count towards the guarantee period until performance can resume.

7. Your responsibilities

• Provide timely access to your Meta Business Manager, Facebook page, Instagram account, ad account, and any brand or offer materials we need to launch and manage campaigns.
• Maintain a funded payment method on your Meta ad account sufficient to sustain the agreed daily budget.
• Review and approve ad creatives within a reasonable timeframe and, during the initial lead cycle, within the two business days stated in clause 6.
• Respond to leads and to our requests for input promptly, including making the first genuine contact attempt within one business day during the initial lead cycle. Lead conversion, follow-up, and sales outcomes are entirely your responsibility.
• Ensure the products, services, and claims in your ads comply with Meta's Advertising Policies and all applicable Australian laws, including consumer protection and fair trading laws.

8. Ad account ownership

Your Meta ad account, all campaign data, lead data, and audience data within it remain your property at all times. We act as a manager on your account - we do not take ownership of, transfer, or hold your account or its data. On cancellation or termination we will remove our access within 48 hours of your request.

9. Results and timeframes

The limited promotion in clause 5A provides only the stated refund and free-management remedy if five qualified leads are not delivered during the guarantee period; it does not promise that they will be delivered within that period. The standard outcome-triggered billing arrangement in clause 5 is not a promise that ten qualified leads will be delivered by any date. Except for that specific clause 5A remedy, we do not guarantee lead volume within a timeframe, that a lead will answer, accept a quote, book, or buy, or any level of sales, revenue, profit, conversion rate, reach, or return on ad spend. Ecommerce clients receive no qualified-lead billing trigger or performance guarantee. Advertising results depend on factors outside our control, including your offer, market, pricing, availability, sales process, competition, and Meta's ad delivery system.

10. Intellectual property

You retain full ownership of your brand, logo, content, and customer data. We retain ownership of our internal processes, systems, and tooling. Ad creative we produce for your campaigns is yours to keep and use freely, including after the engagement ends. We may use anonymised, aggregated campaign performance data internally to improve the Service.

11. Confidentiality

Each party will keep the other's non-public business information confidential and use it only to perform or receive the Service. This obligation survives termination for two years.

12. Australian Consumer Law

Nothing in these Terms excludes, restricts, or modifies any right or remedy you have under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)) or any other law that cannot be excluded. Where the law implies a guarantee that cannot be excluded, our liability for a breach of that guarantee is limited, to the extent permitted by law, to re-supplying the Service or paying the cost of having the Service re-supplied.

13. Limitation of liability

Subject to clause 12, MetaAdGuys' total liability arising out of or relating to the Service is limited to the total management fees you paid us in the 90 days before the event giving rise to the claim. We are not liable for indirect, incidental, special, or consequential damages, lost profits, lost revenue, or loss of data.

14. Dispute resolution

If a dispute arises, please contact us first at hello@metaadsguys.com.au and we will make a genuine effort to resolve it within 14 days. If we cannot agree, either party may refer the dispute to a recognised Australian mediation or dispute resolution service before commencing legal proceedings.

15. Termination

Either party may terminate the engagement at any time with written notice (email is sufficient). On termination we will return all ad account access, provide a handover summary of active campaigns, and stop future charges. If termination occurs before the tenth qualified lead is delivered and recorded, no monthly management fee becomes payable. After monthly management begins, termination takes effect at the end of the current monthly billing period. The launch fee remains payable for work already performed, subject always to rights and remedies that cannot be excluded under the Australian Consumer Law.

16. Governing law

These Terms are governed by the laws of Queensland, Australia. Both parties submit to the non-exclusive jurisdiction of the courts of Queensland.

17. Changes to these Terms

We may update these Terms from time to time. Material changes will be communicated by email at least 14 days before they take effect, and the “Last updated” date will change. Continuing to use the Service after that date constitutes acceptance of the updated Terms.

18. SMS / text messaging

If you provide your mobile number and opt in (for example by ticking the SMS consent box on a form), you consent to receive SMS text messages from MetaAdGuys. The program covers messages related to your enquiry and our service, including replies from our team, appointment and call reminders, account and service updates, and occasional offers.

• You must be 18 years of age or older to use this SMS service.
• Message frequency varies depending on your interaction with us.
• Message and data rates may apply. Contact your wireless provider with any questions about your plan.
• To opt out, reply STOP to any message at any time. You will receive a single confirmation and then no further messages.
• For help, reply HELP to any message, or email hello@metaadsguys.com.au.
• Carriers are not liable for delayed or undelivered messages.
• Consent to receive SMS is not a condition of purchasing any goods or services.

For how we collect and handle your information, including mobile opt-in data, see our Privacy Policy.

19. Contact

Questions about these Terms? Email hello@metaadsguys.com.au.