Terms of Service

1. The Service

MetaAdGuys builds, launches, and manages Meta (Facebook and Instagram) ad campaigns on behalf of clients for a flat weekly fee of $100, with no long-term contract. The Service includes campaign setup, creative direction within an agreed scope, ongoing management, and reporting.

The weekly fee includes up to two (2) active campaigns at any one time. Additional campaigns beyond the included two are billed at an extra $20 per week, per campaign, charged on the same weekly cycle as the base fee.

2. Minimum ad spend requirement

The Service requires a minimum daily Meta ad spend of $30 per day, funded directly from your Meta ad account. This is separate from our management fee and is billed by Meta, not by us. Without sufficient daily ad spend, campaigns cannot generate meaningful results and the 14-Day, 5-Lead Guarantee (clause 5) will not apply. We will notify you if your ad account balance or spend rate falls below this threshold.

3. Billing and cancellation

• Billing commences on sign up. The first weekly fee is charged when you sign up for the Service, and recurring weekly billing continues until you cancel.
• Fees are charged in advance and, subject to your rights under the Australian Consumer Law, are non-refundable. Clause 5 sets out when future management fees are waived (so you stop being charged) if we miss the 14-day, 5-lead target.
• You can cancel at any time. Cancellation takes effect at the end of the current billing period and stops all future charges. No lock-in contracts, no cancellation fees.
• Ad spend is billed directly by Metato your own ad account and is entirely separate from our weekly fee. We do not control, markup, or invoice Meta's charges.

4. Our obligations

We commit to:

• Build and launch your Meta ad campaigns within approximately 7 days of receiving all required assets and access from you.
• Manage campaigns actively - monitoring performance, making optimisations, and communicating material changes to you.
• Deliver ad creatives for your review and approval before publishing, and incorporate one round of revisions per creative at no extra charge.
• Notify you promptly if your campaigns are suspended, restricted, or underperforming against agreed targets.
• Provide access to performance reporting on request and through our client portal.
• Return full control of your Meta ad account and any shared assets to you upon cancellation or termination, without delay.

5. 14-Day, 5-Lead Guarantee

We guarantee at least five (5) qualifying leads within 14 days of campaign launch. If we miss that target under the conditions below, we keep working for free until you get there — we do not refund and walk away.

• The 14-day window starts on the date a campaign is actively running and serving impressions on Meta. It does not start on sign up.
• A “qualifying lead” means a contactable enquiry from a person in your target service area, generated through the Meta campaigns we manage for you (for example a lead-form completion or form submission with valid contact details), as recorded by Meta or our reporting tools. Obvious junk, duplicate, or test submissions do not count.
• The guarantee applies when a minimum daily ad spend of $30/day is maintained for the full window with no pauses or budget reductions initiated by you, you approve the ad creatives we submit within a reasonable time, you maintain the access we need, and there are no Meta account suspensions or policy actions outside our control.
• If we do not deliver at least five (5) qualifying leads within the 14-day window under the conditions above, we will continue to actively manage and optimise your campaigns at no management fee— we waive the $100/week management fee from the end of the 14-day window onward — until you have received a total of five (5) qualifying leads, for up to a further eight (8) weeks. You are not charged a management fee during this fee-waived period.
• If five (5) qualifying leads have still not been delivered by the end of that eight-week period (uncommon when the conditions above are met), the fee-waiver remedy concludes, normal weekly billing resumes, and you remain free to cancel at any time.
• Meta ad spend continues to be paid by you directly to Meta throughout, as it is not part of our management fee and is not something we refund or waive.
• This “keep working until delivered” remedy is the sole remedy for not meeting the 14-day, 5-lead target. It applies once per campaign engagement and requires that the qualifying conditions above continue to be met during the extended period. To raise a claim, email hello@metaadsguys.com.au.

6. Campaign launch timing

Our target time to launch a campaign is approximately 7 days from the date we receive all required assets and access from you (ad account access, Facebook page, brand materials, offer details, and creative approvals). Launch timing is an estimate and is not guaranteed. Delays caused by missing client inputs, Meta account restrictions, or other third-party factors are outside our control and do not trigger any fee adjustment.

7. Your responsibilities

• Provide timely access to your Meta Business Manager, Facebook page, Instagram account, ad account, and any brand or offer materials we need to launch and manage campaigns.
• Maintain a funded payment method on your Meta ad account sufficient to sustain the agreed daily budget.
• Review and approve ad creatives within a reasonable timeframe. Delays in approval may push back launch dates.
• Respond to leads and to our requests for input promptly. Lead conversion, follow-up, and sales outcomes are entirely your responsibility.
• Ensure the products, services, and claims in your ads comply with Meta's Advertising Policies and all applicable Australian laws, including consumer protection and fair trading laws.

8. Ad account ownership

Your Meta ad account, all campaign data, lead data, and audience data within it remain your property at all times. We act as a manager on your account - we do not take ownership of, transfer, or hold your account or its data. On cancellation or termination we will remove our access within 48 hours of your request.

9. No guarantee of results beyond clause 5

Other than the 14-Day, 5-Lead Guarantee in clause 5, we make no guarantees about advertising performance, lead volume, conversion rates, sales, revenue, reach, or any other outcome. Advertising results depend on many factors outside our control, including your offer, market conditions, pricing, landing page, follow-up speed, and Meta's ad delivery system.

10. Intellectual property

You retain full ownership of your brand, logo, content, and customer data. We retain ownership of our internal processes, systems, and tooling. Ad creative we produce for your campaigns is yours to keep and use freely, including after the engagement ends. We may use anonymised, aggregated campaign performance data internally to improve the Service.

11. Confidentiality

Each party will keep the other's non-public business information confidential and use it only to perform or receive the Service. This obligation survives termination for two years.

12. Australian Consumer Law

Nothing in these Terms excludes, restricts, or modifies any right or remedy you have under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)) or any other law that cannot be excluded. Where the law implies a guarantee that cannot be excluded, our liability for a breach of that guarantee is limited, to the extent permitted by law, to re-supplying the Service or paying the cost of having the Service re-supplied.

13. Limitation of liability

Subject to clause 12, MetaAdGuys' total liability arising out of or relating to the Service is limited to the total management fees you paid us in the 90 days before the event giving rise to the claim. We are not liable for indirect, incidental, special, or consequential damages, lost profits, lost revenue, or loss of data.

14. Dispute resolution

If a dispute arises, please contact us first at hello@metaadsguys.com.au and we will make a genuine effort to resolve it within 14 days. If we cannot agree, either party may refer the dispute to a recognised Australian mediation or dispute resolution service before commencing legal proceedings.

15. Termination

Either party may terminate the engagement at any time with written notice (email is sufficient). On termination we will return all ad account access, provide a handover summary of active campaigns, and stop future charges. Fees already charged for the current billing period are non-refundable; clause 5 sets out when future management fees are waived.

16. Governing law

These Terms are governed by the laws of Queensland, Australia. Both parties submit to the non-exclusive jurisdiction of the courts of Queensland.

17. Changes to these Terms

We may update these Terms from time to time. Material changes will be communicated by email at least 14 days before they take effect, and the “Last updated” date will change. Continuing to use the Service after that date constitutes acceptance of the updated Terms.

18. SMS / text messaging

If you provide your mobile number and opt in (for example by ticking the SMS consent box on a form), you consent to receive SMS text messages from MetaAdGuys. The program covers messages related to your enquiry and our service, including replies from our team, appointment and call reminders, account and service updates, and occasional offers.

• You must be 18 years of age or older to use this SMS service.
• Message frequency varies depending on your interaction with us.
• Message and data rates may apply. Contact your wireless provider with any questions about your plan.
• To opt out, reply STOP to any message at any time. You will receive a single confirmation and then no further messages.
• For help, reply HELP to any message, or email hello@metaadsguys.com.au.
• Carriers are not liable for delayed or undelivered messages.
• Consent to receive SMS is not a condition of purchasing any goods or services.

For how we collect and handle your information, including mobile opt-in data, see our Privacy Policy.

19. Contact

Questions about these Terms? Email hello@metaadsguys.com.au.